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Every year it is important to re-examine your digital marketing strategy because the landscape fluctuates so frequently. In order to truly retain competitiveness as a business in today’s digital age, it is necessary to focus on improving your digital marketing efforts. Below, we will be going over some of the top digital marketing trends heading into 2019.

Top Digital Marketing Trends in Michigan:

1. Be Authentic and Transparent.
One of the most important things that you are going to want to do when you are looking to boost your digital marketing efforts would be to focus on improving your brand authenticity and your transparency. Nowadays, with brands more exposed than ever before, it is important to remain true to your brand and to be as transparent as possible with your customers.

2. Voice Search.
Voice search is booming and it is only expected to gain more traction in the coming year. Google, Apple, Amazon, and even Microsoft are investing heavily in their AI efforts to boost voice search and to really hit the market running. Because of this, it is going to play a critical role in being able to capture more market share as time goes on. As more and more consumers begin to incorporate voice search in their regular life, it is expected to become a staple in the consumer behavior process. Thus, as a business, you are going to need to make the necessary adjustments to continue to compete within your respective market.

3. Virtual Reality.
The digital marketing industry is completely changing due to the introduction and transition towards both virtual reality and augmented reality. These two distinct products are introducing both tremendous opportunities for those that are looking to enhance their brand marketing efforts, but also customer service efforts. Both of these technologies are promising to both changes the way that customers first interact with products and services and the way that they view and interact with brands. As a result, you want to focus on looking to implement this type of technology into your digital marketing efforts.

4. Social Media.
Chances are if you have not already implemented social media at the forefront of your digital marketing efforts, your business is far behind your competition. However, social media dominance is not going away anytime soon. Therefore, you are going to want to place even more emphasis on increasing your social media integration within your entire marketing mix. Along with this, you are going to want to continue to focus on different platforms where your target market is actively engaged.

Overall, there are so many changes coming to the digital marketing space. To truly put yourself at the best position to compete, you are going to want to be sure to understand the changes that are happening and try to make the necessary adjustments in order to properly accommodate for them. Being able to succeed with digital marketing is all about knowing how to keep up with the trends and to understand the best way to integrate the new trends in your marketing efforts.