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Social media is a living breathing organism these days with unlimited potential to grow and evolve into anything. These media platforms are ever-changing thanks to changing people behaviors, varying consumption habits, and different forms of communications that are always coming up. Change is inevitable, and this is even more evident in the social media world. Pay attention to older social media platforms’ evolution and new innovative features in 2019. Social media architects never sleep as they try to improve their networks each day with new algorithms, features, designs, and ads. They’re working day and night to keep you glued to your smartphone. Already half-way through 2019, here are some social media updates of the year:

TikTok
Officially launched in 2017, TikTok is actually an evolution from Musical.ly The app currently boasts 500+ million active users and with over 800 million worldwide downloads, TikTok has become popular in app stores than Instagram, Facebook, and any other prevalent social media platforms. Remember Musical.ly or Vine, TikTok is now a combo of the two. The platform is a video-sharing app that allows users to create and upload 15-second worth of videos playing in repetitive loops like Vine.

To zest things up, one can add AR filters, fun effects, music overlays, and texts. It’s been popularly adopted by 30-year-olds and under. You can optimize your videos by adding hashtags that make it easy to find. This year, TikTok’s marketing usage has really blown up; like the big boys on the table, they have focused their advertising efforts to a custom audience, interest-based targeting, operating system targeting, pixel tracking, network, location, age, and gender.

Google+
As of April 2019, Google+ was scrapped off with pages and profiles being deleted. Google explained that their decision to close down the platform was based on low user numbers and a variety of challenges to maintain a successful product meeting consumer expectations. I can bet that you don’t even care if it’s gone because you didn’t also use it, to begin with. Don’t worry, I’m with you there, but its something we couldn’t leave out 2019 social media updates.

Instagram
Instagram sits on the adults’ table when it comes to social media influencers. It has billions of active users every day, and you can now promote sponsored posts from influencers via an ad. The new feature will include a notation saying “Paid partnership with XX,” which will allow brands to set ad targeting posts.

Twitter rolled out a new desktop design that’s more customizable. Linked In improved their algorithm to find a target audience or similar ones that have shown interest in your brand. The social media landscape is a fast-shifting platform that you have to keep up with, especially if you’re a marketer. This way, your strategy can remain relevant and still effectively reach out to the masses. Staying immersed in social media updates can make a world of difference to your business since you’ll know the different dimensions to use to keep your audience captivated and interested in your brand. By adjusting your marketing strategies to the mentioned social media updates of 2019, you’ll surely benefit from them.