Lead generation is hard work. It requires a big effort and a fairly large investment of time and money. This is why smart website owners try to maximize their online presence by fine-tuning their social media profiles for acquiring qualified leads. This article shows you how to use Instagram for lead generation.
Instagram is a powerful social network. Highly visual, it can attract millions of michigan people to follow your feed and to interact with your postings. However, you should be aware of the fact that you won’t be able to add links to your posts, so you’ll need to rely on other strategies to make people click through to get to your website.
With Instagram, you only have one place where you can insert a link, which is your bio. Use it wisely and add your link together with a brief call to action. In addition, let your followers know that they can find out more about your company and about your offer by clicking the link in your bio. Some of them will follow your instructions, while others will ignore them. Anyway, if you don’t tell people where they can find you, most of them are going to like your new images and then move on to other feeds they follow. Make sure you guide them to follow your sales funnel step by step, as this is the best method to use Instagram to generate leads.
You should also pay special attention to the Stories section of Instagram. Millions of people enjoy watching those stories, so they can help you attract more eyeballs to see your products or services. Unfortunately, if your follower count is smaller than 10,000, you won’t be allowed to insert links to your web properties in your stories. The situation changes once you manage to acquire more than 10,000 followers. You’ll be granted a swipe that would lead to a web page of your choice. This is the most effective way to acquire high quality leads, so you should set one of your main goals to reach this follower count. The sooner you can get there the better. However, getting new followers on Instagram is a difficult endeavor, as you’d need to work hard and post high quality images with enticing captions. You have to give people a reason to follow you. Besides, you need to do everything in your power to increase your visibility in the internal search engine of Instagram. This requires a deep understanding of how hashtags work. You have to use relevant hashtags with every post, so that new users can find you when searching for those topics.
All these require a certain amount of effort and a good knowledge of Instagram. If you don’t know how to create a feed worth following, you should probably consider hiring specialized help. A digital agency can help you make the most our of your social media promotion efforts so that you can acquire a steady flow of targeted leads from Instagram and from any other social media network of your choice.