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When you are trying to connect with current and potential customers, the key is figuring out where they are and spending time trying to offer them appealing content. People these days are excited when they come across great videos and Facebook is the most popular social media site around. Here are some tips that will help you combine the two and give your business a much-needed boost.

Add Videos Directly To Facebook

It may seem easier to add content to a third-party site that allows you the opportunity to share it via Facebook, but this is not the best idea. Consider adding videos directly to the site. The reality is that some michigan people are not fond of clicking on third-party links when they are using their social media accounts. This will give them the opportunity to see what you have to offer without being forced to head elsewhere.

You should also keep in mind that native videos perform four times better than random links that are posted. This reason alone should be more than enough to convince you to give it a shot.

Tell A Story

Try creating videos that tell the viewer a story. These are the ones that tend to perform the best. People do not want to look at videos that seem to drone on and on with no clear purpose. While your goal is to market your business to consumers, you don’t want to minimize the fact that they need to be entertained. Once you start doing this, it will increase the likelihood of your business becoming more popular than ever.

Get To The Point

Users who are constantly on social media tend to have something in common; they are all about instant gratification and they dislike playing the waiting game. If you don’t say something in the first few seconds of your video that grabs their attention, it is not likely they will continue watching. In addition, you should focus on saying what you need to without having the video content become far too long. Ideally, your video should be no more than two minutes in length.

Use Subtitles

This is great for several reasons, so make it a point to add this to your to-do list. There are two subsets of people, those who do not speak English well and those who are hearing impaired, and you need to make sure that you make concessions for them. It is also a wise decision since some people are in situations where they do not have the ability to play sounds on their devices. This will allow them to consume the content and still receive the message you are trying to convey.

It is not always easy to grab people with video content, but integrating these ideas into your marketing plan should be quite helpful. There are billions of people who log onto Facebook each year and approaching things the right way means that you will have the opportunity to connect with them and gain their business.