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Digital marketing is something that anyone with a business needs to think about. While traditional marketing methods still work in many instances, digital marketing has a greater reach and is often cheaper to implement. The only problem is that many michigan people do not know which digital marketing channels to focus on.

Your Website:
Many business owners do not realize that their business website is actually the most important digital marketing channel they have. Your website is where potential customers will head when they want to know more about your business and the services or products that you provide. If you have a poor quality website, you will be hurting your business.

When focusing on your website in terms of digital marketing, you need to conduct a site audit. This will tell you if there are any errors on the website, what you need to improve and the overall effectiveness of the site. You should also look at conducting some tests on your interface to ensure that it is intuitive and easy to navigate.

Social Media:
Social media is a big player when it comes to digital marketing and you need to be aware of this. While your business needs to be on social media, you do not have to have an active presence on all social media platforms. In fact, this is something that would be impossible for any small to medium-sized business because of the time it would take.

To improve your digital marketing on social media, you need to choose the right platforms. The platform you choose should be the one where your potential customers spend most of their time. If you sell products that are very visual in nature, Pinterest might be the best solution. However, if you are offering professional services such as bookkeeping, you might want to focus on LinkedIn instead.

Email Marketing:
Over the years, a lot of people have stated that email marketing is dead and obsolete. This is far from the truth as email marketing is as important as ever. This is why you need to have an opt-in form on your website and offer a newsletter of some kind.

When you plan your email marketing, you need to look at keeping it as personalized as possible. Personalized emails have been found to convert better than generic ones. Of course, you should also avoid hard sells in all of your emails because this can be annoying and result in people unsubscribing from your emails.

You also need to look at keeping your emails as short as possible. Most people do not want to read an essay when they open an email and want the details as quickly as possible. Sort and easy to scan is the best solution for your email marketing.

There are a lot of different digital marketing channels that you can use. It is important that you focus on the ones that will benefit your business the most such as your website and social media accounts. You also need to look at email marketing which is a direct link between you and your potential customer.