All About Social Media Ad Spending
The estimated global social media ad spending surpassed $41 billion in 2018. This shows the importance of social media for businesses. If you are still not investing in social media marketing, you are losing a lot of money and highly targeted customers to your business. That is why you need to implement an effective social media marketing campaign for your business right now. If not, your competition will ethically steal your potential customers – who are already looking for your products and services. This article provides information on social media ad spending in 2017, and why you should invest in social media marketing right now.
There are more than 3.1 billion global users of social media right now. All these are your potential customers if you know how to implement an effective marketing campaign on social media networks. More than 90% of the businesses that invested in social marketing have stated that their businesses attracted more targeted traffic as a result. Hence, the majority of these businesses have allocated more funds for social marketing this year. You should take advantage of this trend right now by implementing an effective marketing campaign on social media for your business. If not, you are losing a lot of money in the process.
Social media has many advantages to all types and sizes of business. Whether you are a start-up, small, medium, or large-scale business, you can benefit from an effective marketing campaign on social media. Here are some of the many benefits of a good social media campaign for your business.
Social media helps increase the brand awareness of your business. It syndicates high-quality content to improve the visibility of your business. Since you are engaging with a broad range of consumers on social media platforms, you can expect to see a great increase in your brand recognition over time. Create social media profiles for your business on the platforms that your customers are most active on. That way you get the chance of interacting with your potential clients on a regular basis – which will help build a solid relationship with them. Your customer will begin to trust your brand over time due to this reason. A customer prefers to buy from a brand they trust compared to a brand that they have never heard of. This will benefit your business in the long run.
Posting on social media will give your website a ranking boost over time. In fact, Google has already stated that social media signals are a ranking factor on their search engine. The more social media engagement your site has, the higher it will rank on Google and the other search engines. That is why you need to spend more on social media marketing to take your business to the next level in a short period.
If you are still not spending on social media marketing, you are losing a lot of money in the process. The above read offers information on why you should spend on social media marketing.