No one can dispute the power of online marketing. An effectively executed online marketing strategy increases the demand for a product or service. But times are changing. The need for online marketing is essential, but there are a lot of changes happening in 2019.
If you want to grow your online business, you need to be active online. Michigan people spend most of their time online. This has been possible because of social media and the ease of creating and consuming digital content.
If you want to promote your online business, you must know the following top online business marketing trends 2019.
1. Chatbot Use Will Increase:
Chatbots act as virtual “concierge”. They communicate with your users. And they assist website visitors to complete their goals. They interact with humans in a natural way using text chat windows. And verbal interactions are possible.
The top social networking sites use chatbots for different tasks. For example, they use them to provide weather report and basic customer support. Chatbots were used in 2018, so there will be increased usage of chatbots in 2019.
2. Video Marketing is a Must:
More than 70% of Americans engage with video sharing sites. This means half of all Americans watch online videos. And most online businesses create these videos.
Video sharing websites are popular. But this does not mean you should avoid sharing your videos on social media.
It is easy and cheap to produce videos. And it is easy to know the performance of a video. A video is an effective online marketing tool. It captures and conveys a lot of information. But you must follow the fundamentals of good video production.
A lot of online businesses will use videos in 2019. If you are planning to create a video marketing campaign, create one right now.
3. Live Video is Important:
Another online business marketing trend that is going to rise in 2019 is the use of live video. This is because of the rise of streaming services. Nowadays, it is easy to stream video online because people can stream live videos on their smartphones.
Combine live streaming with influencer marketing if you want to get great results. A live stream that gets massive results is the one that where an influencer interacts directly with comments. An influencer live stream is useful. And it is a great online marketing strategy right now.
4. Good Content Still Matters:
Good content is an important part of internet marketing. The quality of the content will matter more in 2019. To create quality content, you must have a deep and sophisticated understanding of your target market. Target your market with the right content if you want to get impressive results.
If you have a blog, long-form blog posts will perform better than short form content.
5. Voice Search:
Voice search will continue rising in 2019 because of people verbal interaction with their mobile devices. Voice search is going to be a preferred way to interact with devices. In fact, machines are catching up with how people love to shop, search, and discover new things.
These are the online business marketing trends 2019. If you want to beat your competition, implement these online marketing strategies in your business.