If you are looking for the best way to boost your digital marketing results, you need to consider incorporating videos. Here, you can produce a short video to showcase your products and services. Here are the top 5 reasons why incorporating videos in your digital marketing strategy is a good idea.
1) Increase Conversions By 80% With Videos On Your Landing Page
You should know that videos appear in 80% of the top 100 listings from the search engine results. A lot of buyers are likely to buy products or pay for services after watching a video. That’s because videos are straight to the point and highlight any important information about the business. A lot of search engine users prefer watching videos than reading content. Therefore, having videos on your landing pages can guarantee at least 80% conversions.
2) Video Traffic Has Increased Over The Last Few Years
As mentioned, videos always appear in all the search queries. For instance, when people google ‘how to’ there are always video results showing the answer to their queries. Therefore, if you want to get ahead on your digital marketing strategy, you need to incorporate videos in your strategies. Anyone on the internet will expect videos if they make a query so you should provide them effortlessly.
3) Improved Rankings On The Search Engine Results
Statistics reveal that if you have videos embedded in your website, your site is more likely to show up in the search engine results. Basically, the goal of your digital marketing strategy is to show up among the top search engine results. Therefore, you can add videos to increase your chances of being spotted by potential users. Don’t forget to use the right SEO tags to facilitate these rankings as well as relevant keywords for the best results.
4) Internet Users Always Watch Videos Before Making A Purchase
Statistics reveal that at least 50% of internet users look at videos first before they decide to visit a physical store or purchase anything online. Potential buyers want to know what exactly they are looking it and if it will fit their needs. If you have the right video content, you will have a higher conversion rate. That’s because you will be showing users everything you have to offer in a few minutes.
Ideally, you need to keep these videos short to capture your user’s interest. Make sure you mention everything about the products in the videos so that the potential users know what you are talking about.
5) People Who View Videos Are More Likely To Make A Purchase Than Those Who Don’t
It can be quite frustrating if you have good product that’s not getting enough recognition as it deserved. However, if you use short videos to showcase the cool features of the products, you are likely going to get actual customers. Statistics reveal that people who view videos are more likely to make a purchase than those who don’t. Therefore, with the right video content you can actually get more customers than lack thereof.